Boom Times for Breakfast
Consumers want it all: portability, high protein, and great taste. By delivering that and more, food companies are boosting sales in several breakfast food categories.
She microwaves a breakfast burrito while she blow-dries her hair, then grabs it and a bottle of kefir and dashes to her car. Her husband, who has a longer commute, is already eating a protein bar on the train.
For many families, the weekday morning rush allows little time for breakfast, so portable convenience foods are flourishing. But consumers increasingly expect these products to be intriguing, nutrient-packed, and delicious, says Kara Nielsen, culinary director of Sterling-Rice Group, Bould…
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