Influencing Consumer Choice for Healthier Products
Through Mind Genomics experimentation, researchers can discover which messages resonate with consumers and uncover new mind-set groups that food companies can target with innovative, healthier products and meaningful marketing claims.
In the years following the 1997 proclamation by the World Health Organization that obesity is a global epidemic, the vast number of publications by academic institutions and government agencies have failed to identify a simple causative agent or mitigation strategies. In 2013, 44,000+ research articles were published on the topic of obesity and health consequences—heart disease, type 2 diabetes, stroke, some cancers, sleep apnea, mental illness, and low quality of life, respectively (USDA 2010, …
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