Weight Loss Products: A Lost Opportunity?
CONSUMER TRENDS
More than half of American adults—55%—are trying to lose weight, up from 52% in 2015. And a quarter—25%—are trying to maintain their weight, according to the International Food Information Council’s (IFIC) 2016 Food & Health Survey.
IRI reports that weight control was among the top 10 fastest-growing nonfood consumer product categories in 2015. Weight loss pill sales totaled $2.1 billion, according to the Nutrition Business Journal (NBJ), and 41% of consumers bou…
Top