Consumers Are Thirsty for New Beverage Options

The beverage business is changing. It has been reoriented by the demand for products with reduced sugar, fewer calories, and less processing. More uniquely flavored and functional options, easier drink preparation, and drinkable meal solutions are other priorities for consumers.

In 2016 bottled water surpassed carbonated soft drinks to become the largest U.S. beverage category by volume, per Beverage Marketing Corp. Ready-to-drink (RTD) tea and coffee were among the fastest-growing food categorie…