Consumers are hooked on Hispanic foods. These foods and beverages are part of the regular diet of at least a third of the population and a familiar presence for another third, according to research firm Packaged Facts (Packaged Facts 2017). More than nine in 10 Americans say they have tried and liked Mexican foods, and 41% say they seek out Latin cuisine because they enjoy trying regional variations of similar foods (Technomic 2017). Packaged Facts estimates the Hispanic food and beverages marke…