Seriously Healthy

With 109 million Americans over age 50, unprecedented interest in health among Millennials, and a new baby boom—which traditionally accelerates interest in living a healthier lifestyle, the time for a wider variety of more highly fortified and condition-specific functional foods and drinks is now. According to the Hartman Group’s Health & Wellness 2015 report, the average consumer is managing 9.6 conditions— treating 3.4 and preventing 6.2; among those aged 70-plus, it is 1…