Regenerative Agriculture Takes Root

Consumers are increasingly moving away from traditional processed food toward offerings with fewer additives that are natural or grown organically and sustainably. This movement is accentuated by the NOVA classification of foods based on the degree of processing (Monteiro et al. 2017). In this environment, initiatives such as regenerative agriculture—which seeks to profitably produce food in a way that is kind to the environment in a number of ways, such as practicing holistic land managem…