It has been interesting to see the immune health market evolve. Once focused on preventing and shortening the duration of ailments such as the cold and flu, the immune health market has grown into focusing on immunity year-round, for all age groups and lifestyles. Research and ingredients now focus on immune health for people in high-stress situations or careers, and athletes whose bodies can experience suppressed immune systems during and/or after exercising.
“Consumers are smarter, more s…