Food Values

Mitch Kanter

Heloisa Guarita

Article Content

    For years, the perception in the food industry has been that consumer purchasing decisions are driven by three primary factors: taste, price, and convenience. While these drivers still affect consumer behavior, a broader set of food values is playing a bigger role in the decisions consumers make when they shop for food. These values differ from country to country and region to region. Food values are comprised of interrelated social, political, regulatory, agricultural, and technological factors…

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