Blockbuster New Products: What’s Selling and Why

Italian confectioner Ferrero’s Kinder Joy, an interactive candy egg that includes a toy, was America’s best-selling new food/beverage product last year with year one sales of $124.4 million, per IRI’s May 2019 New Product Pacesetters* report, which tracked the top 100 new products with a full year of sales in 2018. M&M’s Caramel and Oui by Yoplait also posted year one sales of over $100 million (Figure 1).

For the first time, just over half (51%) of the best-selling Pa…