Supplements Signal a New Mix of Nutritional Priorities

The U.S. and global dietary supplement industries, with sales of $43 billion and $128 billion, respectively, in 2017, according to the Nutrition Business Journal, have long been the proving ground for identifying new opportunities and ingredients for fortified/functional foods and beverages. Euromonitor reports sales of U.S. fortified/functional foods topped $60 billion in 2018 and projects that global sales will skyrocket from $262 billion in 2018 to $290 billion by 2021.

Three-quarters of cons…