Plant Food Startups Put Meat From Animals Out to Pasture

With a bloom of plant-based products that mimic sausage, bacon, ground meat, tuna, and more, the meat department in the supermarket is now the protein department, declared LuAnn Williams, co-founder at Innova Market Insights, speaking at a session at the IFT18 annual event last July in Chicago.

The purchase drivers for consumers’ choosing meat alternatives have shifted over the past 10 years, said Williams. Cholesterol and heart health issues have been eclipsed by animal welfare. Initially…