Snacking evolution
has launched three new snack offerings that extend its Cheez-It, Pringles, and Rice Krispies Treats brands.

Made with real cheese inside and out, Cheez-It Snap’d is a thin, crispy, and munchable snack available in Double Cheese, Cheddar Sour Cream & Onion, White Cheddar & Bacon, and Jalapeño Jack flavors.

A new twist on the iconic Pringles Original, Pringles Wavy boasts a thick, wavy texture to deliver a bold crunch and big flavor in every bite. The complex flavors are inspired by grilling and include Fire Roasted Jalapeño, Classic Salted, Sweet & Tangy BBQ, and Applewood Smoked Cheddar.

Rice Krispies Treats Snap Crackle Poppers are chewy, bite-sized Rice Krispies Treats coated in a smooth, silky topping. The flavors include Chocolatey, Vanilla Crème, and Cookies ‘n’ Crème.

“Snacking culture continues to evolve and is an industry ripe with innovation and momentum,” says Yuvraj Arora, senior vice president of marketing for Kellogg’s U.S. Snacks division. “We’re committed to meeting hungry consumers’ demands and delivering new experiences with our snacks.”

The new offerings are available nationwide for a suggested retail price of $4.49 for a 7.5-ounce pouch of Cheez-It Snap’d snacks, $1.79 for a 4.8-ounce can of Pringles Wavy crisps, and $5.29 for a 7.1-ounce pouch of Rice Krispies Treats Snap Crackle Poppers.

Organically flavored sparkling water
Revolution Brands
recently debuted Slice, a sparkling water flavored with USDA-certified organic fruit juices, organic flavors, and carbonated water. Available in Raspberry Grapefruit, Blackberry, Mango Pineapple, and Apple Cranberry, Slice will be sold by the four-pack or in single-serve 12-ounce cans.

“We are excited about the launch of Slice,” says CEO Mark Thomann. “Slice is a great brand and one that can connect with a new generation of consumers who want something a little healthier than soda but just as delicious.”

Slice has no added sugar, caffeine, or artificial sweeteners or colors and contains only 25 calories per can. Beginning in March, it will be available at retailers nationwide and online for a suggested retail price of $3.99 for a four-pack.

Pure chili oil
Ashley Food
Co. has introduced Mad Dog 357 ECO 1 Million Scoville Pepper Extract, a commercially produced, alcohol extracted, essential chili oil.

The oil is processed by steeping select chilies in alcohol, which evaporates, leaving a true essential oil, as opposed to using acetone or hexane as solvents to extract the oil, which can affect purity and impart bitter flavors.

“Our oil is a product for the true chili head or the homeopathic doctor,” says David Ashley, company president. “It has better flavor, a better nose, superior blending characteristics, and the consumer can add it to whatever oil or medium that works for them.”

In addition to flavoring food, the essential oil can be added to coconut oil to make a warming lotion that the company says will ease aches and pains. With a strength of 1,000,000 Scoville, the oil must be handled with care and be highly diluted before use. It is available online for a suggested retail price of $16.99 for a 1-ounce bottle.
Kellogg Cheez-It, Pringles, and Rice Krispies Treats

New snacks from Cheez-It, Rice Krispies Treats, and Pringles satisfy cravings with more flavor and texture than ever before.

Revolution Brands Slice

Slice contains only 25 calories per can and has a refreshing sweetness that will appeal to consumers looking for a healthy alternative to soda.

Ashley Food Co. Mad Dog 357 ECO 1 Million Scoville Pepper Extract

Essential chili oil from Ashley Food can be used to flavor food or added to coconut oil to create a lotion for easing aches and pains.