Flavor continues to drive consumers’ purchase habits, with two-thirds of U.S. consumers saying they “love to discover new flavors,” according to Innova Market Insights (Innova 2019). Millennial and Gen Z consumers in particular are demanding what Innova calls “novel, creative, impactful foods with funky colors, shapes, and flavors” that they can share with others through social media. What better way to excite the palate than through the foods, ingredients, and flavors of cuisines from around th…