Mondelēz’s SnackFutures Unit: Pivoting Toward Innovation

Nearly every traditional consumer packaged goods (CPG) company is attempting to reinvent itself through some combination of external acquisitions, new partnerships, and internal innovation via “intrapreneurship.” Mondelēz International believes that it’s already come up with a winning formula.

It may not be possible to compare the progress of Mondelēz with its old corporate sibling Kraft Heinz, or with Danone, PepsiCo, General Mills, Coca-Cola, and others in terms of how they’re overhauling thems…