Q. Now we’re seeing companies focus more on social justice and commit to retiring brands that are based on racial stereotypes. How important is that to consumers?
Fereday: With the consumer you can’t sit on the fence on some of these issues. You have to stand up and be counted and recognize your failings. You have companies like Mars with that great line, “We’ve listened, we’ve learned, and we’re changing.” It takes a certain amount of confidence to be ab…
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