New Motivation to Move Fuels Sports Nutrition Opportunities

CONSUMER TRENDS

Food Technology Magazine | Article

E. Liz Sloan

A. Elizabeth Sloan

Faced with a new set of health and lifestyle issues driven by COVID-19, consumers are increasingly opting for a more holistic, active lifestyle that uses exercise to help manage their health and well-being. Not surprisingly, they are looking for a new generation of more aggressive and often multifunctional sports nutrition, weight loss, and energizing foods/drinks to support their efforts.

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About the Author

A. Elizabeth Sloan, PhD, a member of IFT and contributing editor of Food Technology, is president, Sloan Trends Inc., Escondido, Calif. ([email protected]).

E. Liz Sloan

In This Article

  1. Consumer and Marketplace Trends
  2. Sports Nutrition
  3. Obesity and Weight Management

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