Dale Buss

By now, “alt meat” is hardly a new idea. From traditional products such as MorningStar Farms veggie burgers, to newfangled competitors like Impossible Burger that add elements such as heme and potato protein, to cutting-edge wannabes that are teasing mycoproteins and hydrogenotrophs into blobs of tissue, the category already is filled with technological and commercial possibilities that arguably could satisfy every conceivable consumer desire.

But Maija Itkonen doesn’t see the alt meat market th…

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About the Author

Dale Buss, contributing editor, is an award-winning journalist and book author whose career has included reporting for The Wall Street Journal, where he was nominated for a Pulitzer Prize ([email protected]).