You’ve Heard of ‘Alt Meat.” How About ‘Oat Meat’?

By now, “alt meat” is hardly a new idea. From traditional products such as MorningStar Farms veggie burgers, to newfangled competitors like Impossible Burger that add elements such as heme and potato protein, to cutting-edge wannabes that are teasing mycoproteins and hydrogenotrophs into blobs of tissue, the category already is filled with technological and commercial possibilities that arguably could satisfy every conceivable consumer desire.

But Maija Itkonen doesn’t see the alt meat market th…