The psychology of price increases, New U.S. Food Loss and Waste 2030 Champions

CONSUMERS

Price increases: How much is too much?

With convenience food prices on the rise, consumers are faced with decisions about which products to keep on their pantry shelves and which to ditch. Although 84% of consumers are concerned about the impact of inflation on their budget, when it comes to cereal, most are willing to absorb modest price increases, according to research from consumer insights platform Veylinx.

In a study of the two most popular U.S. cereal brands, Cheerios and Frosted F…