With the completion of the acquisition of Snyder’s-Lance, Campbell Soup Co. has announced the launch of its new Snacks business. As Luca Mignini, president of Campbell’s Global Biscuits and Snacks, writes in a post on the company’s website, “This acquisition dramatically shifts our center of gravity—transforming Campbell into a $10 billion organization with an undeniably strong snacking portfolio.”
The company plans to integrate the Pepperidge Farm and Snyder’s-Lance portfolios to create Campbell Snacks—a unified snacking organization in the United States. This enables the company to leverage is snacking insights and know-how to become a contender in the $89 billion U.S. snacking market. With more than 250 years of combined food heritage, Snyder’s-Lance’s goal “to make quality snacks for any occasion” aligns with Campbell’s Purpose, “real food that matters for life’s moments.”
Campbell already has a strong snacking business, which includes iconic global brands such as Goldfish, Milano, Tim Tam, Shapes, Arnott’s, and Kjeldsen. With the Snyder’s-Lance acquisition, the company has added a diverse portfolio of better-for-you snacks—including Late July, Snack Factory, Emerald, and Kettle—and 100-year-old brands such as Snyder’s of Hanover and Lance.