IFF grows Tastepoint to serve middle-market customers
IFF has announced its intention to expand its Tastepoint by IFF model in multiple geographies around the world and provide localized service to the middle-market customers in a variety of locations.
IFF has announced its intention to expand its Tastepoint by IFF model in multiple geographies around the world and provide localized service to the middle-market customers in a variety of locations. Leveraging Frutarom’s client base, the company will enhance its offering to those customers while maintaining focus on the specific needs of their local market.
“When we established Tastepoint by IFF in 2017, its aim was to serve North America’s mid-market companies in the quick and agile way their business model requires, but offering them the advantage of IFF technologies,” said Matthias Haeni, Taste CEO, IFF. “As we integrate Frutarom into the IFF family around the world, we have a great opportunity to replicate our Tastepoint go-to-market blueprint in key markets as we underscore our commitment to serving the dynamic mid-market customer.”
Like the original Tastepoint by IFF established in North America, the new Tastepoints will offer customers an increased product portfolio through IFF’s Taste Design. In addition to traditional flavors and total solutions, the offerings will leverage an expanded naturals portfolio that includes colors, food protection, and health ingredients. The company will provide more specifics as the individual sites open.
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