Natural mineral water brand Valvert in Belgium has launched its new bottle made entirely from recycled PET (rPET), a first for Nestlé in Europe. This innovation is a step further toward meeting Nestlé’s commitment to increase the rPET content in its water bottles to 35% globally by 2025.
Valvert utilizes only already used bottles to produce the new bottle, and no new virgin PET needs to be created. The brand has been able to secure a reliable supply of the high-quality, food grade rPET that is required for bottled water. This will allow not only the launch of the 100% rPET bottle of 1.5 L, but also a 50% rPET bottle of 0.5 L at the same time. The goal is to have the 0.5 L bottle also made entirely of rPET by the end of 2019.
“We believe the new Valvert 100% rPET bottle is a gamechanger in the next generation of sustainable packaging, stimulating a bottle-to-bottle circular economy,” said Emmanuel Gruffat, general manager of Nestlé Waters Benelux.
Last year, Nestlé Pure Life with 100% rPET bottles were launched in North America. America’s spring water brand Poland Spring also announced its plan to convert its portfolio to recycled plastic by 2021.
Press release (pdf)