Purple Carrot, a plant-based meal kit company, has announced the formation of The Garden Incubator, a new service that will be made available to select early-stage plant-based companies looking to scale. The Garden will serve as an investor, an incubator, and a launch pad that will provide a range of services confirming product-market fit and establishing confidence and awareness for future investment and growth.
“The plant-based space is in the midst of a powerful transformation with a range of early-stage brands that are struggling for investment dollars, product-market fit, and distribution. With The Garden our goal is to accelerate the positive trajectory of qualifying brands, improve their focus, and enable rapid and improved distribution in the United States and beyond,” said Andy Levitt, Purple Carrot founder and CEO. “The de-risking of brands for future follow-on investment will be a key differentiator for this service.”
In addition to supporting entrepreneurs with a variety of business services such as strategy, branding, marketing, e-commerce, operations, fulfillment, and data analytics, Purple Carrot will provide companies with up to $250,000 in seed funding. Unovis Partners, a venture capital firm in the plant-based space, will provide the funding to those companies meeting its mandate and criteria through its New Crop Capital fund and serve as the Founding Sponsor for The Garden.
The FDA, along with the CDC and state and local partners, continue to investigate a multistate outbreak of Cyclospora infections potentially linked to Aldi, Hy-Vee, and Jewel-Osco grocery store brand “garden salads” containing iceberg lettuce, red cabbage, and carrots.
According to the 2020 Organic Industry Survey released by the Organic Trade Association, U.S. organic food sales hit $50.1 billion, up 4.6% from the previous year.
In a study conducted by Northumbria University’s Healthy Living Lab, around half of UK children who received free school meal vouchers are reporting a significant drop in their intake of fruit and vegetables since schools closed in March.
The USDA has announced plans to expand its routine verification testing or six Shiga toxin-producing Escherichia coli that are adulterants, in addition to the adulterant Escherichia coli O157:H7, to ground beef, bench trim, and raw ground beef components other than raw beef manufacturing trimmings for samples collected at official establishments.
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