The American Farm Bureau Federation’s (AFBF) 34th annual survey of classic items found on the Thanksgiving dinner table indicates the average cost of this year’s feast for 10 is $48.91, or less than $5.00 per person. This is a 1-cent increase from last year’s average of $48.90.
More than 250 volunteer shoppers checked prices at grocery stores in 38 states for this year’s survey. AFBF volunteer shoppers are asked to look for the best possible prices, without taking advantage of special promotional coupons or purchase deals.
The centerpiece on most Thanksgiving tables—the turkey—costs slightly less than last year, at $20.80 for a 16-lb bird. That’s roughly $1.30/lb, down 4% from last year. The survey results show that retail turkey prices are the lowest since 2010.
The shopping list for AFBF’s informal survey includes turkey, stuffing, sweet potatoes, rolls with butter, peas, cranberries, a veggie tray, pumpkin pie with whipped cream, and coffee and milk, all in quantities sufficient to serve a family of 10 with plenty for leftovers.
Although the overall average cost of the meal was about the same this year, there were some price changes for individual items. In addition to turkey, foods that showed slight price declines include cubed bread stuffing and canned pumpkin pie mix. Foods showing modest increases this year included dinner rolls, sweet potatoes, and milk.
The opinion poll revealed that 90% of Americans celebrate the holiday with a special meal and turkey remains a staple for 95% of consumers, while half serve both turkey and ham at their Thanksgiving meal. In recognition of changes in Thanksgiving dinner traditions, the AFBF price survey includes ham, potatoes, and frozen green beans. Adding these foods to the classic Thanksgiving menu increased the overall cost slightly, to $62.32—or just over $6 per person.
Despite the growing popularity of prepared foods, 92% of Americans celebrate Thanksgiving at home or at a family member’s home and most cook their entire meal at home, according to the survey.
The latest research from Mintel shows that after several years of growth, the foodservice industry is expected to decline by up to 30% from 2019 to 2020, following nationwide dine-in bans/restrictions, restaurant closures, job losses, and lowered consumer confidence.
According to Innova Market Insights’ COVID-19 Consumer Survey (conducted in March 2020), in China, India, and Indonesia, personal concerns center on health, personal income, and the availability of healthcare and products to buy.
Scientists from the USDA's Agricultural Research Service (ARS) have identified a new way to detect the presence of live African Swine Fever Virus (ASFV) that minimizes the need for samples from live animals and provides easier access to veterinary labs that need to diagnose the virus.
COVID case surges across the United States and the subsequent rollbacks in re-opening plans have stalled the U.S. restaurant industry’s recovery, reported The NPD Group.
According to Reuters, Smithfield Foods has said workers cannot be socially distant in all areas of its plants, in response to U.S. senators who pressed meatpackers on coronavirus outbreaks in slaughterhouses.