Ocean Spray launches Lighthouse incubator program, unveils Atoka brand
Ocean Spray Cranberries has officially embarked on its new entrepreneurial approach to innovation through Lighthouse, the cooperative’s innovation incubator that is rapidly ideating, developing, and bringing to market a variety of health-focused food and beverage products.
Ocean Spray Cranberries has officially embarked on its new entrepreneurial approach to innovation through Lighthouse, the cooperative’s innovation incubator that is rapidly ideating, developing, and bringing to market a variety of health-focused food and beverage products. Lighthouse has launched Atoka, a line of plant-based drinks offering a variety of health benefits. Atoka is Ocean Spray’s first new brand and ushers in the next era of products that will be emanating from the Lighthouse.
“Atoka is the first new brand to be incubated here in Boston at the Lighthouse, indicative of our emphasis on an intensely innovative, agile approach to product development and cultivating a culture of innovation throughout the organization,” said Rizal Hamdallah, global chief innovation officer at Ocean Spray. “Atoka brings Ocean Spray into an entirely new category of wellness drinks, including a variety of oat milks, tea tonics, and herbal shots offered in different herbal blends.”
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