According to a new report published by dunnhumby, a leader in customer data science, QuikTrip, Wawa, and Sheetz are the top retailers in the $654.3 billion U.S. convenience market. The Retailer Preference Index for the Convenience Channel (RPI) surveyed nearly 7,000 U.S. households to determine which of the top 27 c-store retailers have the strongest combination of financial performance and consumer emotional connection. The retailers with the highest overall index scores are: 1) QuikTrip, 2) Wawa, 3) Sheetz, 4) Kwik Trip/Kwik Star, 5) RaceTrac, 6) Casey’s General Stores, and 7) Maverik.

“There is a raging battle for the stomach that is being fought not only by grocery retailers, fast-food restaurants, and food delivery services, but also now by convenience stores. The convenience retailers winning today and substantially growing are catering to the time-starved consumer by offering not only groceries, but also quality fresh and ready-to-eat food,” said Jose Gomes, president of North America for dunnhumby.

The RPI study explored the evolving food retail landscape to help retailers navigate an increasingly challenging market. The overall RPI ranking evaluated retailer performance on five pillars: convenient quality, price, fresh and healthy, discounts and rewards, and digital.

The survey also revealed that the biggest difference in c-store retailers from those at the top and bottom of the ranking is size. Smaller regional retailers outperform most of the national retailers by better adapting to the evolving needs of their customers. Additionally, focusing on fresh, healthy, and ready-to-eat items are the biggest differentiators for top performing retailers. The top four convenience retailer in the RPI—QuikTrip, Wawa, Sheetz, and Kwik Trip—have made foodservice a priority and a key differentiator from other convenience stores. But by also focusing on fresh, they are positioning themselves to be able to steal trips from supermarkets and quick-service restaurants.

Cross-shopping is on the rise between the convenience, grocery, dollar, drug, and quick-serve restaurant channels. Nearly seven out of 10 convenience customers regularly shop each of the other channels each month. Category differences appear to somewhat buffer convenience from drug and the growing dollar channels.

Press release

More News right arrow

Food innovation lab focuses on plant-based research

The NC Food Innovation Lab (NCFIL) will open on November 14, with a ribbon cutting, facility tour, and open house celebration. NCFIL is a 16,000-square-foot plant-based food processing and product development facility located on the 350-acre North Carolina Research Campus in Kannapolis, N.C.

Nestlé, Corbion partner to develop microalgae-based ingredients

Nestlé has entered into a partnership with Corbion to develop the next generation of microalgae-based ingredients, enabling the company to deliver sustainable, tasty, and nutritious plant-based products.

Kemin opens bakery innovation center at worldwide headquarters

Kemin Industries, a global ingredient manufacturer, has announced the opening of a new 2,300-sq-ft Bakery Innovation Center at its global headquarters in Des Moines.

IFF expands offerings at new center for foodservice and seasonings

IFF, an innovator of taste, scent, and nutrition, has opened its Center of Excellence for Food Service and Seasonings in Carrollton, Texas.

New line of frozen meals for pressure cookers to debut in Walmart

A new line of budget-friendly frozen meals designed for preparation in an electric pressure cooker has launched under the brand name Tiller & Hatch.

Upcoming Events Listing right arrow

Longhorn IFT Golf Tournament

The Colony, Texas, United States

Longhorn IFT 19 Supplier’s Night

Frisco, Texas, United States

IFT Weekly Newsletter

Rich in industry news and highlights, the Weekly Newsletter delivers the goods in to your inbox every Wednesday.

Subscribe for free