The Grocery Manufacturers Association (GMA) has announced it will become the Consumer Brands Association (CBA), effective January 2020. The new identity is part of a sweeping overhaul of the 110-year old trade organization, led by President and CEO Geoff Freeman and the GMA board of directors.

GMA’s new advocacy agenda represents the broader interests of a modern CPG company by focusing on four core pillars: enhancing packaging sustainability; championing smart regulation; creating frictionless supply chains and building trust in CPG; and advancing a narrative about the industry’s vast social and economic impact.

“Renaming and rebranding this organization is symbolic of a larger realignment with the CPG industry’s consumer-first priorities and our desire to have a more open and transparent dialogue with policymakers, customers, and consumers,” said Jeff Harmening, chairman of the board and CEO of General Mills. “I’m excited about this defining moment and the tremendous opportunities it presents to champion product innovation, choice, and affordability.”

Freeman also created a new leadership team to drive forward the new agenda, including Bryan Zumwalt, executive vice president of public affairs; Betsy Booren, senior vice president of regulatory and technical affairs; Stacy Papadopoulos, general counsel and senior vice president of operations and special initiatives; Brandon Partridge, senior vice president of member engagement; Mike Gruber, vice president of federal affairs; Tom Madrecki, vice president of supply chain and logistics; Katie McBreen, vice president of communications and research; Bill Pappas, vice president of accounting and finance; and Meghan Stasz, vice president of packaging and sustainability.

Booren is also a member of the Institute of Food Technologists.

The association will continue to operate as the Grocery Manufacturers Association through the end of the year.

Press release

In This Article

  1. Food Business Trends

More News right arrow

Apeel Sciences receives $250 million in financing

Startup company Apeel Sciences has announced $250 million in new financing led by GIC.

Startup PeaTos launches BetterSnacks.com on heels of PepsiCo’s Snacks.com launch

To compete with PepsiCo's new direct-to-consumer websites, the startup brand PeaTos launched BetterSnacks.com this week.

President Trump signs executive order to make U.S. seafood industry more competitive

On May 7, U.S. President Donald Trump signed an executive order to “increase America’s competitiveness in the seafood industry and protect our seafood supply chain.”

Danone Manifesto Ventures invests $10 million in Laird Superfood

Laird Superfood has closed a $10 million financing round, funded entirely by Danone Manifesto Ventures (DMV), the corporate venture arm of Danone, to support its growth initiatives.

Aleph Farms commits to being carbon-neutral by 2025

Aleph Farms, the maker of cell-cultured meat, has announced its new sustainability strategy: to eliminate emissions associated with its meat production by 2025 and reach the same net-zero emissions across its entire supply chain by 2030.

IFT Weekly Newsletter

Rich in industry news and highlights, the Weekly Newsletter delivers the goods in to your inbox every Wednesday.

Subscribe for free