Nestlé Purina PetCare has acquired natural pet food brand Lily’s Kitchen, the UK’s leading producer of premium wet and dry natural foods for dogs and cats. The company’s product range, particularly in natural wet and dry dog foods and snacks, complements Purina’s existing brand portfolio.
With the backing of L Catterton, Lily’s Kitchen has recently expanded into the Middle East and Asia. It already has a growing presence in France, Spain, Italy, Netherlands, Switzerland, and Germany. Lily’s Kitchen will continue to be run as a stand-alone business from its base in London.
“We very much respect the powerful brand, strong ethical values, and impressive sales growth their experienced management team has achieved,” said Bernard Meunier, CEO, Nestlé Purina PetCare EMENA. “Natural foods represent an exciting and rapidly expanding part of the pet care market, and this move reflects our desire to act on consumer trends and invest in high-growth categories. Lily’s Kitchen is an excellent fit with our existing brand portfolio, and we look forward to supporting their continued growth with Purina’s own world-leading pet care expertise, insight, and global resources.”