PepsiCo signs distribution agreement with the maker of Bang Energy

PepsiCo and Vital Pharmaceuticals (VPX), the manufacturer of Bang Energy drinks, have entered into an exclusive alliance for PepsiCo to distribute the portfolio of Bang Energy beverages in the United States. This alliance is effective immediately and is set to significantly increase the distribution of the Bang beverage lineup.

“In the ultra-competitive energy category, Bang Energy has thrived, pioneering the performance energy segment and attracting the next generation of energy consumers,” said Kirk Tanner, PepsiCo Beverages North America CEO, in a press release. “This alliance plays a central role in PepsiCo’s overall energy-beverage strategy and enables us to significantly accelerate the distribution of Bang Energy to meet rising consumer demand.”

The Bang Energy brand was introduced in 2012 and is carried in more than 200,000 outlets in the United States.