The Barry Callebaut Group has announced the launch of personalized 3D-printed chocolate at scale through its global decoration brand, Mona Lisa. The new Mona Lisa 3D Studio, which combines leading production technology, bespoke design, and Barry Callebaut’s chocolate expertise, allows chefs to craft their creations and reproduce them rapidly and affordably, no matter how intricate or specific the design.
The Mona Lisa 3D Studio is equipped with precision technology capable of printing thousands of pieces at a time while retaining a bespoke handmade appearance. Chefs and customers can personalize a chocolate decoration with their unique design, shape, and size preferences before a team of designers transform the product into a digital 3D prototype with samples. Once the prototype is approved, the final product can be quickly reproduced at scale. The creations can be used for desserts, confectionery, hot drinks, and pastries. This service will be first available to chefs and hotels, coffee chains, and restaurant establishments in specific European countries.
“Innovation is an important pillar of Barry Callebaut’s proven ‘smart growth’ strategy. I am delighted that the Mona Lisa 3D Studio allows chefs to create unique consumer experiences at scale,” said Pablo Perversi, chief innovation, sustainability, and quality officer and head of gourmet at Barry Callebaut. “This technological breakthrough innovation positions the Mona Lisa brand at the forefront of the industry and strengthens Barry Callebaut’s global leadership in decorations.”
Press release (pdf)
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