Nestlé Purina launches cat food formulated to reduce allergens
Nestlé Purina has announced the debut of Pro Plan LiveClear—a 100% complete, nutritious, and balanced dry cat food that has been shown to reduce the allergens in cat hair and dander.
Nestlé Purina has announced the debut of Pro Plan LiveClear—a 100% complete, nutritious, and balanced dry cat food that has been shown to reduce the allergens in cat hair and dander. The product is a result of more than a decade of research dedicated to finding a safe, effective way to improve quality of life for cats and their owners.
“Many people think that cat hair is the root of their problem, but it’s actually what’s on it—the major cat allergen called Fel d 1, a protein that cats produce naturally in their saliva,” said Ebenezer Satyaraj, immunologist for Nestlé Purina Research and lead investigator for the research.
Fel d 1 is an allergen produced by all cats in their salivary and sebaceous glands. It is transferred to a cat’s hair and skin during grooming and then dispersed in the environment via hair and dried skin flakes.
The key ingredient in Pro Plan LiveClear is a specific protein sourced from eggs. When cats eat the new food, the protein binds to the Fel d 1 and safely neutralizes it in the cat’s mouth. By reducing active Fel d 1 in the cat’s saliva, it reduces the allergen that is transferred to the cat’s hair and dander when they groom, ultimately reducing the allergen in the environment without impacting the physiology of the cat.
Pro Plan LiveClear will be available online and at pet specialty retail outlets in the United States in April, with other markets to follow later in 2020.
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