Nestlé launches pet care accelerator program
Nestlé has launched Unleashed, a new accelerator program in pet care. The Nestlé Purina program is part of the global initiative to accelerate innovation, addressing fast-changing consumer needs and major challenges linked to the future of food and nutrition.
Nestlé has launched Unleashed, a new accelerator program in pet care. The Nestlé Purina program is part of the global initiative to accelerate innovation, addressing fast-changing consumer needs and major challenges linked to the future of food and nutrition. The program aims to identify and support dynamic and creative startups that integrate science and technologies into innovative products and services for pets.
Unleashed—a spin-off from the global acceleration program that was kicked off last year with the creation of the Nestlé R&D Accelerator—is calling for startups with a creative mindset and promising technologies, including in the areas of personalized nutrition, proactive health and wellness, and sustainable solutions, including packaging. Startups will be evaluated for the relevance of their business idea, scalability, and business model sustainability. They will be supported by a Nestlé Purina multidisciplinary team to help them validate their concepts within six months. Each selected startup will receive funding up to CHF 50,000 (approximately $52,000). Applications for the first call in Europe, the Middle East, and North Africa will close on March 31, 2020.
“In addition to support, advice, and funding to prove their concept, startups will have access to a wide range of competencies at Nestlé Purina, including training, learning, and networking opportunities,” said Dan Smith, vice president, R&D, Nestlé Purina. “We want to facilitate connections with our businesses to help the startups find synergies and inspiration.”
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