U.S. retail prepared foods purchases on the rise compared to 2017
Technomic found that 66% of consumers purchase prepared foods from retail at least three times a month, compared to 55% in 2017.
Technomic found that 66% of consumers purchase prepared foods from retail at least three times a month, compared to 55% in 2017. Technomic’s 2019 Retail Foodservice Consumer Trend Report examines what’s driving this growth, including recent retailer investments in foodservice menu variety and quality.
The research shows that 73% of prepared foods purchased are taken to go and that 47% of consumers eat the food immediately as opposed to waiting. In addition, the report reveals that 71% of grocery delivery users say they would add a prepared-foods meal to their grocery delivery orders at least occasionally.
“Regularly scheduled grocery trips drive many prepared foods purchases as consumers appreciate being able to take care of grocery shopping while also having access to a freshly prepared meal or snack,” explains Bret Yonke, manager of consumer insights at Technomic, in a company press release. “Moving forward, full-service restaurant and food hall experiences will begin to roll out more frequently, which is likely to encourage consumers to consider retail foodservice for a wider variety of occasions.”
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