Kraft Heinz has hired Carlos Abrams-Rivera as the new U.S. zone president, effective Feb. 3, 2020. In this role, Abrams-Rivera will lead all U.S. business operations.

“The U.S. represents the majority of our company’s overall business, so this is an enormously important role. I have every confidence that Carlos is the visionary leader we need to drive the U.S. business forward at this moment of transformation,” said Miguel Patricio, CEO of Kraft Heinz, in a company press release. “Carlos has successfully implemented a strategic approach to reinvigorating brands and has a strong track record of growing businesses with a consumer-first focus to consistently drive strong business results.”

Abrams-Rivera has 20-plus years of experience in the industry at companies including Campbell Soup, Mondelēz International, and Kraft Foods. He joined Campbell in 2015 and most recently served as executive vice president and president, Campbell Snacks. His roles at Mondelēz International from 2012 to 2015 included president of Gum & Candy for Mondelēz Latin America; president, Mondelēz Mexico; senior vice president, Global Beverages; and senior vice president, marketing and strategy for Developing Markets.

Abrams-Rivera began his career at Kraft Foods and held numerous roles from 1998 to 2012, including senior vice president, marketing and strategy for Developing Markets; vice president, Nabisco Savory Snacks; and vice president, Global Biscuits Brands.

Press release

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