Naturex obtained self-affirmed GRAS (generally recognized as safe) designation for its natural turmeric extract, Turmipure Gold. In December 2019, a GRAS expert panel of independent scientists specially convened to conduct an evaluation on the use of Turmipure Gold, as the criteria for GRAS includes consensus among qualified experts that the data and information establish safe use in food and beverages. The expert panel unanimously concluded that Turmipure Gold is recognized as safe under the conditions of intended use in a wide range of food categories, including beverages at both intuitive and effective doses. The panel also stated that it had no questions regarding Turmipure Gold's safe use in food applications, including beverages.

This decision means that Turmipure Gold can be safely used in a wide range of U.S. food and beverage applications for turmeric extract standardized in curcumin. The ingredient is now authorized for both intuitive and effective daily intake in categories that include beverage and beverage bases, confectionery products, dairy, and dairy analogs.

An effective 300-mg dose of Turmipure Gold can now be incorporated in a single functional 2-oz shot drink. According to Naturex, a 300-mg serving delivers the same amount of curcuminoids to the blood as 1,922 mg of standard turmeric.

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