Molson Coors’ craft division acquires Atwater Brewery
Tenth and Blake Beer Co., the U.S. craft division of Molson Coors Beverage Co., has announced an agreement to acquire Detroit-based Atwater Brewery, which is known for its traditional German-style lagers and unique ales.
Tenth and Blake Beer Co., the U.S. craft division of Molson Coors Beverage Co., has announced an agreement to acquire Detroit-based Atwater Brewery, which is known for its traditional German-style lagers and unique ales.
Founded in 1997, Atwater Brewery’s top-selling beers include Dirty Blonde and Vanilla Java Porter. Its other brands include Better Life Choices and Decadent Dark Chocolate. The brewer, which also produces hard seltzers and craft spirits, also operates three unique tap house and beer garden locations in Detroit, Grosse Pointe Park, Mich., and Grand Rapids, Mich.
“The agreement with Tenth and Blake is both the culmination of our past and the catapult to our future,” said Mark Rieth, Atwater Brewery owner, in a press release. “For Atwater to continue to grow, it will require both capital and brewing expertise. Tenth and Blake brings both, which makes them the ideal strategic partner to help us continue to live our mantra ‘Born in Detroit. Raised Everywhere.’”
This acquisition is Molson Coors’ latest step in executing its revitalization plan, which was launched in October 2019 to generate savings that the company is reinvesting across its entire portfolio. The transaction is expected to be completed within the next couple of months. Terms were not disclosed. Rieth and his management team will continue to lead Atwater’s day-to-day operations.
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