Sonoma Brands, a private equity investor and incubator focused on emerging consumer brands, has completed the acquisition of Chef’s Cut Real Jerky Co. for an undisclosed amount. The acquisition, led by Sonoma Brands Managing Director Kevin Murphy, follows Sonoma Brands’ acquisition of KRAVE from The Hershey Co. in June 2020, thus joining two chef-crafted, premium jerky brands to create a portfolio of brands within the meat snacking space.
Chef’s Cut was founded in 2009 with a mission to create the best-tasting, highest-quality real jerky on the market. The brand has built a roster of products, including jerky, meat sticks, and biltong, that are made with quality ingredients and premium cuts of steak.
“Our goal is to reenergize the premium segment of the meat snacks category,” said Murphy, who will be leading the combined entity as interim CEO, in a press release. “Through a focus on product quality and innovation supported by impactful marketing and a thoughtful promotional strategy, we are committed to driving incremental growth for our retail partners while delivering a great product and experience to consumers.”