PepsiCo launches direct-to-consumer offerings amid COVID-19 pandemic

As consumers increasingly go online for their food and beverage needs during the COVID-19 pandemic, PepsiCo has launched PantryShop.com and Snacks.com, two direct-to-consumer websites where shoppers can order an assortment of PepsiCo’s food and beverage brands.

“Over the last few years, PepsiCo has been working to be a faster, stronger, better company, one that is laser-focused on meeting consumer needs and winning in the marketplace. Investing in e-commerce and digital capabilities and talent has been—and will continue to be—a big part of that effort,” said Gibu Thomas, PepsiCo’s senior vice president and head of e-commerce, in a press release. “In these uncertain times, as more and more consumers are using e-commerce channels to purchase food and beverage products, PantryShop.com and Snacks.com offer shoppers another alternative for easy and fast access to products they love.”

On PantryShop.com, consumers can order specialized bundles containing PepsiCo’s top-selling, pantry brands like Quaker, Gatorade, SunChips, and Tropicana, within categories such as “Rise & Shine,” “Snacking,” and “Workout & Recovery.” The multi-product pantry kits are priced at $29.95 and $49.95.

On Snacks.com, consumers can choose from more than 100 Frito-Lay products from a variety of brands like Lay’s, Tostitos, Cheetos, and Ruffles, as well as dips, crackers, nuts, and more. New items will continue to be added in the coming months as the site is customized to meet consumer preferences.