Nutrabolt acquires sport nutrition company Scivation
Nutrabolt, a manufacturer of sports nutrition products and functional foods, has purchased Scivation, a leader in the branched-chain amino acid (BCAA) category.
Nutrabolt, a manufacturer of sports nutrition products and functional foods, has purchased Scivation, a leader in the branched-chain amino acid (BCAA) category. Founded in 2004, Scivation’s XTEND-branded product line delivers BCAAs and electrolytes in flavored powder mixes aimed at helping users recover, rehydrate, and build lean muscle during their workout. Scivation is complementary with Nutrabolt’s pre-workout and functional food offerings and will benefit from Nutrabolt’s well-established supply chain and global distribution channels.
With a portfolio that now includes sports nutrition brands Cellucor, Royal Sport, and Scivation and functional food brand FitJoy, Nutrabolt expects to further demonstrate its ability to execute on its vision of being a strong industry force.
“We have been long admirers of Scivation due to its strong strategic fit within our portfolio and talented leadership team, which has built one of the most recognizable sports nutrition brands on shelves today and is backed by a fiercely loyal consumer base,” said Doss Cunningham, Nutrabolt’s CEO. “We are confident that the XTEND brand has significant runway and can achieve even greater market penetration and an expanded assortment as part of our platform.”