Hershey commits to lower calories, increased visibility of nutrition information
Hershey has announced new commitments that will increase the visibility of nutrition information and portion options as part of its ongoing efforts to offer a broad range of snacks and clear information.
Hershey has announced new commitments that will increase the visibility of nutrition information and portion options as part of its ongoing efforts to offer a broad range of snacks and clear information. This builds on Hershey’s ongoing commitment to provide choice and transparency.
By 2022, Hershey will make 50% of its total portfolio of individually wrapped standard- and king-size confectionery products with 200 calories or less. In addition, 100% of Hershey standard- and king-size confectionery products will have easy-to-read front-of-pack calorie labels (Facts Up Front label) by the end of 2018. Hershey is the first confectionery and snacking company to make such a commitment for its entire standard- and king-size range of products.
“Consumers are at the heart of all that we do and we have been at the forefront of providing the choice and transparency they want,” said Michele Buck, president and CEO, The Hershey Company. “We aim to delight our consumers and these steps will provide an even wider range of portion options and clear information to help them select treats that fit their lifestyle.”
Currently, about 31% of Hershey standard- and king-size confectionery products are already 200 calories or less and 70% of products carry the Facts Up Front calorie label. Hershey expects that the 200-calorie commitment will be achieved through a combination of reformulation, innovative new products, and adjusting the size of certain items in the portfolio.