Bell Flavors & Fragrances opens Malaysia location
Bell Flavors and Fragrances has launched a subsidiary in Malaysia that will focus on helping companies in the Asia Pacific region by utilizing its technology, analytical innovations, sales, and marketing resources.
Bell Flavors and Fragrances has launched a subsidiary in Malaysia that will focus on helping companies in the Asia Pacific region by utilizing its technology, analytical innovations, sales, and marketing resources. Since the acquisition of Sillage Aromatique from Nardev Chemie in October 2016, Bell has been working to secure Sillage Aromatique’s sales and warehousing network in Malaysia, Indonesia, and Thailand to better serve its customers.
The new Bell Malaysia location is positioned at Kuala Lumpur, the capital of Malaysia. It will function primarily as a sales office with warehousing and local delivery capabilities alongside a satellite sales office in the northern state of Penang. Bell Flavors & Fragrances plans to complete the acquisition process by the end of the year by securing the remaining sales offices in Thailand and Indonesia.