Kraft Heinz forms joint venture with Oprah Winfrey
Kraft Heinz and Oprah Winfrey have announced a joint venture called Mealtime Stories, whose mission is to create a new line of food that will make real, nutritious products more accessible to everyone.
Kraft Heinz and Oprah Winfrey have announced a joint venture called Mealtime Stories, whose mission is to create a new line of food that will make real, nutritious products more accessible to everyone. The initial offering will be ready-to-eat refrigerated products across multiple categories.
Kraft Heinz will initially develop, manufacture, market and sell this new line of food products in the United States. As part of the joint venture, 10% of profits will be donated to charities aimed at eradicating hunger. Additional details about the brand specifics and products are expected later this year.
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