Nielsen-Massey names Trofholz CEO
Nielsen-Massey has appointed Kirk Trofholz as chief executive officer. Trofholz joins the company from Dawn Food Products, where he was previously president, U.S. Bakery Products.
Nielsen-Massey has appointed Kirk Trofholz as chief executive officer. Trofholz joins the company from Dawn Food Products, where he was previously president, U.S. Bakery Products. Prior to that, he served as president and CEO of Barilla North America.
“The entire board of directors and senior leadership team are thrilled to have someone with Kirk’s deep food industry experience join our company,” said Shep Pryor, chairman of the Nielsen-Massey board. “As one of the world’s leading manufacturers of fine vanillas and natural flavors, we are proud of our heritage as a 110-year-old family-owned company. Kirk’s extensive career experience encompassing both large public companies, such as P&G, as well as successful family companies, such as Barilla and Dawn Foods Products, makes him the ideal CEO for Nielsen-Massey as we pursue the next phase of growth.”
The selection of an outside CEO is consistent with the Nielsen family’s strategy to accelerate the company’s growth and sustainability while also maintaining its legacy as a 110-year-old, family-owned business.