Campbell Soup invests in and partners with online meal platform
Campbell Soup has announced a strategic partnership and investment of $10 million in Chef’d, an e-commerce meal marketplace, which will help grow Campbell’s e-commerce capabilities.
Campbell Soup has announced a strategic partnership and investment of $10 million in Chef’d, an e-commerce meal marketplace, which will help grow Campbell’s e-commerce capabilities. Campbell’s investment is part of the Series B round of funding for Chef’d.
With the investment, Campbell will become Chef’d’s largest strategic investor and will receive a seat on the company’s board of directors. Under the terms of the partnership, Chef’d will help with infrastructure and distribution of meal solutions through the Campbell’s Kitchen site. Additionally, Campbell will benefit from Chef’d’s insights on e-commerce business models, access to data analytics, and insights on shopper behaviors. The two companies will also test various capabilities over the three-year agreement around product innovation and fulfilment.
Chef’d offers people the opportunity to choose and reorder from hundreds of meals at any given time, without the hassle and cost of subscriptions or membership fees. Chef’d partners with notable chefs, culinary personalities, and more than 125 brands in food, fitness, and health and wellness to offer 1,000+ meal solutions spanning breakfast, lunch, dinner, and dessert.
“We are actively looking to add strategic partners and Campbell’s outlook on the future of food and e-commerce aligns perfectly with the Chef’d vision of the future of online grocery,” said Kyle Ransford, CEO at Chef’d. “Both Campbell and Chef’d believe in continuing to drive innovation in the new food economy, particularly around consumer customization and e-commerce solutions.”