Brisan acquires Product Dynamics
Brisan has acquired Product Dynamics, a division of RQA, to offer clients a complete suite of ingredients and consumer and sensory research and product development services.
Brisan has acquired Product Dynamics, a division of RQA, to offer clients a complete suite of ingredients and consumer and sensory research and product development services. Brisan has 21 years of expertise in food ingredients and supply chain, while Product Dynamics is a leader in food and beverage consumer research, sensory science, and product development services.
“Our ingredient goods and new services can now take a concept all the way through production,” said Brian Vogt, president of Brisan. “Supplying companies with carefully-sourced food ingredients is still a major focus for Brisan. Our new services will allow for deeper client engagement with increased value proposition.”
Product Dynamics will continue to offer its core consumer and sensory research and product development services, but its group will now have the ability to provide even greater value to clients within a broader arena.
“We’re excited to have joined forces with Brisan,” said Judy Lindsey, Product Dynamics’ vice president and general manager. “We’ve recognized the need to better link our clients’ efforts with added technical services and market insights, and Brisan can do just that. Our goal is to provide seamless linkage between product development and research in a way that will result in greater market success for our clients. It’s an exciting time to vertically-integrate and provide a complete offering of products and services.”