Danone invests in French baby food start-up
Danone Manifesto Ventures, the corporate venture capital unit financed by Danone, has become a shareholder of Yooji, the French start-up aiming to revolutionize baby food by providing frozen portion-sized organic products.
Danone Manifesto Ventures, the corporate venture capital unit financed by Danone, has become a shareholder of Yooji, the French start-up aiming to revolutionize baby food by providing frozen portion-sized organic products. As part of Yooji’s capital-raising, Danone Manifesto Ventures joined forces with the company’s long-standing shareholders: Caravelle, a family-owned diversified industrial group, and Capagro, the first French venture capital fund dedicated to agriculture and food innovation.
Founded in September 2012, Yooji responds to a growing demand from parents for high-quality baby meals that are easy and convenient, yet remain as close as possible to home-cooked meals. All products are sourced from organic farms and cooked in France with 100% natural ingredients, without salt or additives. Its products are sold in more than 600 stores throughout France. Yooji will continue to operate independently, with the development of the business remaining entirely in the hands of its existing management team.