Unilever buys Brazilian organic food business
Unilever has signed an agreement to acquire Brazilian natural and organic food business Mãe Terra.
Unilever has signed an agreement to acquire Brazilian natural and organic food business Mãe Terra. Founded in 1979, Mãe Terra is a well-known brand in Brazil and operates in several categories with a portfolio that includes organic cereals, cookies, snacks, and culinary products.
Growing at more than 30% per year, Mãe Terra has a strong brand equity and a clear purpose of making nutritious food accessible to all. This fits clearly with Unilever’s own sustainable nutrition strategy and its commitment to sustainable growth.
“Mãe Terra has a great following in Brazil and strengthens our food portfolio, allowing us to accelerate our expansion in the high-growth naturals and organic segment,” said Fernando Fernandez, president of Unilever Brazil. “With Unilever’s expertise and distribution channels, we can both grow and scale Mãe Terra, helping to realize its mission of bringing healthy and nutritious food to even more people. This is perfectly aligned to Unilever’s commitment to sustainable nutrition and to provide consumers with food that tastes good, does good, and doesn't cost the earth.”
Unilever will manage Mãe Terra to ensure its unique culture and vision is preserved while ensuring its ongoing success. Alexandre Borges will stay on as general manager. Terms of the deal were not disclosed. The transaction is subject to customary regulatory approvals.