Roha acquires New Foods Industry

Roha, a color manufacturer, has announced the acquisition of New Foods Industry, an expert in dry ingredients for the food and beverage industries. This is the third acquisition for Roha in 2017, consolidating its position in the color business with synergistic innovating ingredients.

Founded in 1974, New Foods Industry is known for its wide range of high quality natural dehydrated ingredients for the food and beverage industry, including natural enhancers, aromatic herbs, and vegetables. In addition, the company offers dehydrated fruit pieces, fruit and vegetable juice powders, and natural sweeteners.

“The acquisition of New Foods, while bringing Roha into the segment of dehydrated natural ingredients, gets the group even closer to its customers with a complementary offer positioned around its color original focus,” said Brijesh Tibrewala, directory at Roha Group.

Press release (pdf)