Growing number of Canadians seek out free-from claims
Research from Mintel Global New Products Database (GNPD) reveals that there was a 366% increase in “GMO-free” claims on natural food/drink launches in Canada from 2007 to 2017 (rising from 6% in 2007 to 28% in 2017), while “no additives/preservatives” claims grew 21% (48% in 2007 to 58% in 2017). Meanwhile, relatively less specific claims such as “all-natural product” declined 62% in the same time period (from 26% in 2007 to 10% in 2017).
Top