Hostess Brands strengthens its breakfast offerings with Aryzta acquisition
Hostess Brands has completed the acquisition of certain U.S. breakfast assets of Aryzta, including one of its Chicago-based Cloverhill bakery facilities and the Big Texas and Cloverhill brands.
Hostess Brands has completed the acquisition of certain U.S. breakfast assets of Aryzta, including one of its Chicago-based Cloverhill bakery facilities and the Big Texas and Cloverhill brands. In addition to the brands, the acquisition includes supply partnerships with several key retailers of Hostess. Until June 2017, the bakery was a significant co-manufacturer to the company.
The distribution strength of the Big Texas and Cloverhill brands provides Hostess with greater access to the club, vending, cash and carry, and independent convenience stores sales channels. In addition, it provides for a strong breakfast partnership with several existing key retailers. The acquisition also expands the Hostess range of offerings in the Sweet Baked Goods (SBG) breakfast category, including HoneyBuns, Danish Pastries, and Cinnamon Rolls.
“This is an excellent enabling acquisition for the Hostess breakfast strategy and fills a key strategic gap in our product portfolio,” said Dean Metropoulos, executive chairman of Hostess. “The Big Texas and Cloverhill brands and private label partnerships will add significant strength to our growing breakfast business.”